nykaa marketing strategy

The company’s... Omnichannel strategy to help Nykaa gain its foot in Indian cosmetics and fashion space, observes GlobalData - GlobalData Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Nykaa. Well, today, let's discuss the strategy of Nykaa that has made it a success in the Indian market! Nykaa has emerged as one the largest e-commerce platforms … Nykaa has always been around with its best user-generated content. It has segmented its customers through … Video Content: Introduction ‍About Nykaa ‍Revenue Of the Company It has also ventured into clothing with Nykaa Fashion. Previously, we delved into the business model of Netflix.This time, we will take a deep dive into the Marketing Strategy of Netflix. On day one (28 October), Nykaa owner FSN E-Commerce Ventures IPO has been subscribed 1.55 times. Nykaa Fashion - Manager - Social Media (6-8 yrs), Mumbai, Marketing,eCommerce,Social Media,Online Marketing,Marketing Communications,Campaign Management, iim mba jobs - … Different ways in which brands like CRED, Apple, Netflix, Adidas, and Nykaa have used the AIDA model. Because of digital marketing strategy, they are so successful in reaching out not only to Tier 1 cities but also tier 2 & Tier 3 cities. Speaking about the marketing strategy for the brand, Chhabra remarked, "Nykaa is a retail product and we are an omni-channel brand. Marketing Strategy of Nykaa: Research Tagline and motto: ‘Your beauty, our passion’, ‘Beauty anytime, anywhere’. Nykaa is basically targeting customers through niche marketing strategy, specially the upper middle class society and more specifically women and also partly men with an age range of 18-50years. Nykaa com A Passion for Beauty can adapt its marketing strategies according to changes in frequency and quantity by offering more discounts and family deals. From content marketing for goodwill to lead generation, social media holds a multi-dimensional role for start-ups. The experience of being an entrepreneur was a childhood dream for Falguni Nayar. This study aims to analyse the importance of a customer-centric approach to marketing. Later in March 2016, the brand came out with private labelled products in the bath and body care category. With Criteo’s … The award function was organized to highlight the best products in different categories in the Indian market. Nykaa always mentions the expire period of a product on the page displaying that particular product. Nykaa’s biggest competitor is the brand SEPHORA, which sells only high end products. She also serves as the chairperson and chief executive officer of Nykaa Fashion. Content should be engaging with customers and Nykka rightly knows how to play with words. Nykaa started as an e-commerce player in the year 2012. The marketing strategy of Myntra is their mantra of success. Shalini Raghavan is the chief marketing officer of Nykaa and joined the company in January this year. The company’s revenue from operations came in at Rs 1,098.36 crore, up 36% from Rs 808 crore in Q3 of FY21. Excerpts: share. Fast deliveries will be competitive advantage of our company. report. To highlight the best products available in the Indian Market, it also organized an award function in collaboration with Femina India in 2015 and 2016. Digital conglomerate Good Glamm Group has brought on board Gaurav Tejwani, former head of product at Trell and Nykaa as its new chief product officer (CPO), said a statement issued today. The brand has thousands of influencers associated with it. Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai.It sells beauty, wellness and fashion products across websites, mobile apps and 84 offline stores. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. A deep dive into online beauty and fashion retailer Nykaa's marketing strategy. The features of Nykaa includes. Stock plunges before results: Before the results were announced, Nykaa’s stock fell 0.7% to close at Rs 1,0848.90 on the NSE. The company was founded by Falguni Nayar in 2012. Michael C. Jensen. Nykaa founder Falguni Nayar FSN E-Commerce Ventures, the parent entity of omnichannel beauty retailer Nykaa, has reported a 59% drop in net profit to Rs 29 crore for the quarter ended Dec. 31 from the same period last year. In 2020, it became the first Indian unicorn startup headed by a woman.. Nykaa sells products which are manufactured in India as well as internationally. 2040 words 11 min read. According to the company's first quarterly results after listing, its net profit fell 96 per cent to Rs 1.2 crore in the September quarter as marketing costs surged before its IPO . These business strategies, based on Nike marketing mix, help the brand succeed. The opportunity to build Nykaa.com, a woman centered business, with a multi brand retail format in the beauty and wellness space , and the fact that she was doing it with her daughter Adwaita ( HBS MBA 2013) made it both exciting and meaningful. It offers beauty and wellness products for men and women. After reading this detailed Nykaa Case study, you’ll be clear about the business model of Nykaa, marketing strategy, swot analysis. It deals in high- end products from brands like MAC, Lakme, etc. Nykaa’s strong digital, content and … referred to as Outside-In Marketing (OIM), by adopting Amazon’ s … The mission for Nykaa com A Passion for Beauty is to be the favorite brand of the customers. Audience Nykaa’s niche was very much clear and so was their audience. Nayar called Nykaa Fashion a natural progression of the Nykaa brand. In a Q&A, the CEO of the firm's beauty e-commerce segment dwells on the factors leading to a drop in profit, goal for its … The beauty product brand Nykaa is now offering IPO shares to its investors. The five stages of Marketing Strategy Process of Adwaita Nykaa.com are - Step 1 - Marketing Research & Analysis Step 2 - Segmentation, Targeting & Positioning Decisions Step 3 - Marketing Plan Step 4 - Designing a Marketing Mix using 4Ps - Product, Price, Place & Promotion Step 5 - Sustaining Value through Post Purchase Services The brand has thousands of influencers associated with it. Still, she was the founder and with that … Nykaa’s product portfolio Besides hair and skin care, make-up brought in the largest share in Nykaa’s revenue. Content Marketing: A huge amount of marketing for the brand depends on content marketing. Nykaa collaborated with Femina to host the ‘Nykaa.com Femina Beauty Awards’ in 2015 and 2016. It has also ventured into clothing with Nykaa Fashion. Nykaa’s Q3-FY22 GMV grew 29 per cent and 17 per cent QoQ in BPC and Fashion, respectively, raising concerns that growth in Fashion has started to … If there is one thing that Nykaa does very well, apart from quality products of course, is the promotion & marketing. follow the relationship marketing to maintain & enhancing strong value laden relationship with its customer & other stockholders. Abiding by its extensive Nykaa marketing strategy, the brand has gone … Happy customers are more likely to keep buying from you but they’re also more likely to recommend you to other people – and 83% of buyers say recommendations from their friends/colleagues have the biggest influence on their purchase decisions. We will be retiring Alexa.com on May 1, 2022. Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai.It sells beauty, wellness and fashion products across websites, mobile apps and 84 offline stores. In 2015, the company … “Nykaa has a good customer recall. Marketing Strategies adopted by Nykaa 1.Content Marketing: People consume content and that is what Nykka has gained the advantage of. Nykaa - A Marketing Strategy that Relies on Beauty Influencers Communicating through Engaging Content. If there is one thing that Nykaa does very well, apart from quality products of course, is the promotion & marketing. From the very beginning, Nykaa’s marketing team was driven and focused on acquiring new customers and retargeting uninstalled users. Advertising strategies of Nykaa. It has also ventured into clothing with Nykaa Fashion. Plan upcoming campaigns and promotions. NYKAA PASSION FOR BEAUTY CASE STUDY - HARVARD CASE STUDYFALGUNI NAYARThe experience of being an entrepreneur was a childhood dream for Falguni Nayar. Within the digital global, Nykaa works on a digital marketing model. Posted by 2 days ago. Marketing strategy: Nykaa Marketing Strategy. The brand has an inbuilt team of young writers that generate trendy topics, which is very much appealing. Other Marketing Strategy Of Nykaa Stock plunges before results: Before the results were announced, Nykaa’s stock fell 0.7% to close at Rs 1,0848.90 on the NSE. Nykaa, the one-stop shop for all the cosmetic and self-care needs has turned out to be a huge success and a famous brand with one of the highest market values! Nykaa was founded by Falguni Nayar, who was an investment banker. With an objective of expanding their digital marketing strategy, Nykaa realized the importance of looking beyond organic traffic and email … Nykaa targets its customers on social media platforms by influencer marketing. On its social media handles the brand also posts the content created by influencers where they try out Nykaa’s products. Nykaa has a full-fledged youtube marketing strategy. Nykaa- How It Reached The Target Audience Nykaa- The Beginning. Nykaa is an e-commerce site-based company that works on omnichannel marketing methods. In 2020, it became the first Indian unicorn startup headed by a woman.. Nykaa sells products which are manufactured in India as well as internationally. In addition to its primary e-commerce business, it has an offline presence via 68 brick-and-mortar stores across the country. Marketing Strategy for Nykaa Beauty. 2. Well, today, let's discuss the strategy of Nykaa that has made it a success in the Indian market! It is one of the stores that produce high-quality content to attract customers. India’s beauty products and online personal care market is expected to reach a milestone of $5.4 billion by 2025. Falguni said, “We use Google, Facebook, Instagram quite extensively, then we also leverage our Nykaa app, which is hugely successful raking in vast amounts of organic traffic. It claims to have over 3 lakh products across 1,500 brands. It all comes in as a part of the bigger Nykaa Marketing Strategy. The brand has thousands of influencers associated with it. From their origin, in 2012 the company’s growth curve went higher due to their implementation of new business models and marketing strategies in the Indian country. It has two offline store formats called Nykaa Luxe and Nykaa On Trend. Marketing Strategy of Nike analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). It has established a good team for its content strategy. Nykaa has emerged as one the largest e-commerce platforms … While the initial cost of acquiring a new customer was approximately INR 1000, it was brought down to INR 200-250. If there is one thing that Nykaa does very well, apart from quality products of course, is the promotion & marketing. As part of a promotion strategy, Nykaa utilizes email marketing by sending emails to those shoppers that are highly engaged. Thanks to the inventory-model, Nykaa was able to break-even in 2017, only 5 years after they started operations. Not one to be left behind, Nykaa harbors plans to grow its presence offline – a strategy it kicked off when it launched its first offline store in Delhi in 2014. They have a very innovative marketing approach. The brokerage is bullish on the company's growth prospects and expects FSN to be the fastest-growing company in pits Indian consumer coverage over the next few years. data is collected from the database to build the companies strategies based on the consumer buying behaviour. Nykaa com A Passion for Beauty marketing strategy is grounded in its mission. In addition to its primary e-commerce business, it has an offline presence via 68 brick-and-mortar stores across the country. Marketing Strategies adopted by Nykaa Content Marketing Nykaa uses a high end content to showcase the global trends that has proved a winning formula for the brand name. In the era of digital marketing, the AIDA model is still relevant but is modified to suit digital tools and techniques. Nykaa success story. In recent years, Nykaa has ventured into private label products and offline retailing as well. Now these goods are sold directly from the warehouse, and due to this the profit margin is high. Further, over the next few years, FMCG personal care space is poised to see huge growth. Nykaa has followed top-notch virtual advertising and marketing techniques to target all styles of audiences in each demographic having internet access i.e girls and women, college students, and professionals. Sign up for free. They feel there are 3 types of customers: Customers who are short on time: For them, e-commerce is feasible and convenient. Let us dive deeper into the marketing strategy of Nykaa and understand … On Tuesday, it had shed 2.18% on … Content marketing on social media platforms is a way to drive immense traffic, build brand credibility, and raise brand awareness. Purplle.com also claims that it has products which are 100% genuine, which is great. Nykaa com A Passion for Beauty operates in the low-involvement product category. For an online retailer like Nykaa, customer experience is a key component of a robust customer retention strategy. As their mode of sale was online, they did not waste their resources on high-end traditional marketing but targeted online customers only. 0 comments. Another marketing strategy is for a manufacturer to offer what is typically produced as a name brand product and offer it as a white label produce. Nykaa is the best way to play the evolution in India's beauty market, the brokerage had said last week while upgrading the stock. Fashion and beauty products retailer FSN E-commerce Ventures Ltd, which owns and operates Nykaa, reported a drop of almost 60% in consolidated net profit for the three months ended December 2021 due to a drastic increase in marketing costs and wage expenses. Nykaa has introduced some new products into its range that include celebrity endorsements. Fashion and beauty products retailer FSN E-commerce Ventures Ltd, which owns and operates Nykaa, reported a drop of almost 60% in consolidated net profit for the three months ended December 2021 due to a drastic increase in marketing costs and wage expenses. In order to provide beauty products and services to Indian men and women at the best possible rates, Nykaa was set up. Nykaa - Manager - Strategy & Operations - Brand Management Vertical (6-10 yrs), Mumbai, Corporate Strategy,Project Management,Process Excellence, iim mba jobs - iimjobs.com Nykaa is achieving growth every day in the BPC industry with its dynamic and powerful digital marketing strategy. Nykaa has a whopping 1.11 million subscribers on its YouTube channel. The brand is not just focussing its marketing efforts in tier 1 cities but is also pitching the customers of tier 2, tier 3, and tier 4 cities. 1. – Influencer Marketing For e-commerce, the main thing is to control the marketing cost, and I think Nykaa has a very strong marketing strategy that will enable us towards profitability. Nykaa has followed top-notch virtual advertising and marketing techniques to target all styles of audiences in each demographic having internet access i.e girls and women, college students, and professionals. In addition, the study includes a thorough financial analysis, SWOT profile, business strategies, recently launched products & services, and business overview of the market players. Nykaa’s innovative marketing strategy Nykaa’s marketing strategy was perfectly in-sync with their target audience’s buying behaviour. P&L management Driving revenue through product sales of the brand(s) Driving revenue through marketing spend done by the brand(s) Managing inventory for the brand(s) On-boarding new brands for the category Managing and growing the relationship with the brand(s) Driving brand review meetings, JBP discussions, negotiations with the brands Regularly analyzing sales data … Dove Marketing Strategy: How Dove Became The Voice of Women. Prime focus of the company has been content. They have also brought in new collections to add on to their personal brand. What marketing strategies does Nykaa use? Nykaa is an e-commerce site-based company that works on omnichannel marketing methods. An overall market share of this IPO penetration pricing is 18%. Case Study on the Intensive Marketing Strategy of Nykaa – with CRO Solutions. Check out the Lipstick Ideas – Garage Ideas! Target Market Focusing on clients through specialty advertising technique, extraordinarily the upper white-collar class society and a more specifically women. A huge amount of marketing for the brand depends on content marketing. Nykaa leverages the power of user generated content to build engagement. But, before that, we must grasp some knowledge about the company. From the very beginning, Nykaa’s marketing team was driven and focused on acquiring new customers and retargeting uninstalled users. The small and the large logo design is also discussed here. Marketing strategy: Nykaa Marketing Strategy. Nykaa focused to promote their products to the new generation as to where they spend more time and to reach the correct ones. Selecting channels, pricing strategies, ad Marketing goals: Turn happy customers into a lead generation strategy. Nykaa to enter the Canadian market we would be using Joint venture market entry strategy. And even if it does then the brand is responsible for it and not Nykaa. A huge amount of marketing for the brand depends on content marketing. And today, we will study- Nykaa SWOT analysis, Nykaa business model, and Nykaa marketing strategy to derive a valuable knowledge and insight into its effective working strategies that turned into a big success. Nykaa Marketing Strategy: They use online advertising to promote their products. chapter. According to the student team’s research, Nykaa’s website was very flat & … Nykaa ’s 360-degree coordinated marketing and content strategy which has been developed over the last seven years, makes it one of the largest omni-channel beauty players in the country, the company said on Monday. … DISSERTATION REPORT ON (A study of marketing strategies of Nykaa) Of Bachelor of Business Get free access to email marketing data from Nykaa and thousands of other brands Sign up for free. Nykaa, which has around 25 stores, mostly in metro cities, also plans to set up shop in tier I and II cities. Nestle Market Analysis and Marketing Strategy. Video Content: Introduction ‍About Nykaa ‍Revenue Of the Company ‍Marketing Strategy Of Nykaa ‍The Key Takeaway ‍Conclusion. Through time, Dove has earned quite a reputation in the world of beauty and personal care products. Consumer: White-label marketing strategy. The extensive marketing strategies deployed by the company makes sure that every beauty enthusiast gets the news and makes a purchase. Marketing and Sales: This activity focuses on creating a sales medium where Nykaa‘s potential customers can buy its products. In 2015, the company … The brokerage is bullish on the company's growth prospects and expects FSN to be the fastest-growing company in pits Indian consumer coverage over the next few years. They themselves stock all brands and products in their warehouses across India and ship them directly to consumers. Nykaa has been leveraging social media platforms to promote its products which is evident from the marketing strategy that they have adopted aggressively in the last few years. However, the company believes in 360-degree marketing, influencers play a vital role. Threats of new entrants Beauty product market is rising very rapidly, with the CAGR of 9% till 2023. 1. Previously, Raghavan was the CMO at L’Oréal India for around 2 years. AMAZON MARKETING MIX STRATEGIES: Generally speaking, the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. As the Covid-19 pandemic stifled businesses from airlines to tourism, Nykaa, an online retailer of … Here are some key takeaways from Myntra’s marketing strategy: Don’t just make customers, make loyal customers. Nykaa success story. They carry all brands and products in their India warehouses and send them directly to customers. Later in March 2016, the brand came out with private labelled products in the bath and body care category. Mini. Now the second factor on which they focused is Marketing, M for Marketing. Nykaa realized the importance of looking beyond organic traffic and email advertising. 1.5 Marketing Strategy for Nykaa Beauty. A deep dive into the marketing strategy of the online beauty and fashion retailer that stormed the market. The beauty e-tailer’s journey is no less than a David vs many Goliaths battle. The backbone of the marketing strategy of Nykaa is digital marketing. Nykaa’s strong digital, content and … Nykaa joined hands with Katrina Kaif to launch India’s first celebrity beauty brand with a campaign titled #ItsKayToBeYou. Content Marketing: A huge amount of marketing for the brand depends on content marketing. So Nykaa has the assurance that no poor quality product is delivered to their customers. 1.5 Marketing Strategy for Nykaa Beauty. The experience of being an entrepreneur was a childhood dream for Falguni Nayar. Nykaa’s strong digital, content and … Part of its secret sauce is 3,055 social media influencers. Adoption of this strategy requires Nykaa com A Passion for Beauty to lower the prices and use different marketing and promotional strategies to push the sales in the existing customer market. Falguni Nayar, the founder of cosmetics retailer Nykaa. Interviews. Engaging YouTube Channel. In conversation with Adgully, Hitesh Malhotra, CMO, Nykaa, speaks at length about the brand’s growth in India, the ideology, marketing strategies, future plans and much more. Get insights on Nykaa’s marketing strategy to help you build and optimize your email sequences and user journeys. Nykaa is also looking forward to issuing an IPO of more than $3 billion valuations in the coming months. Nykaa’s Content Marketing Strategy Posted on November 8, 2012. By Debojyoti Ghosh, Feb 20, 2021 8 min read. It claims to have over 3 lakh products across 1,500 brands. Nykaa follows the inventory based e-commerce model where the goods are purchased directly from the manufacturer and these goods are stored in Nykaa’s warehouses. Brand color: Red and pink, because the target audience of the company are women of all ages, the colors red and pink are believed to reflect a girl’s vibrancy and her flaws.. Nykaa Marketing Strategies:. Website Analysis. This e-commerce model helps them control last-mile delivery and conduct quality checks, storing products in a safe environment. Nykaa resorts to online advertising to promote its products. This paper examines the role of the corporate objective function in corporate productivity and efficiency, social welfare, and the accountability of managers and directors. The secret of Nykaa’s success. View Marketing Strategies of NYKAA.pdf from ADLT 612 at Virginia Commonwealth University. The base of Nykaa’s marketing strategy is Digital Marketing. Marketing continues to be an area of investment for Nykaa, she added. The small packaging and professional marketing strategy for lipstick is covered in one-stop inclusion. Nykaa has been one of the pioneers in community building and digital marketing space. They wanted to reach out to their customers through their preferred platforms like smartphones, mobile web and mobile apps. Nykaa uses an online advertising approach to promote their business products and services. Falguni Nayar, CEO and Founder Nykaa.com shares how social media marketing shaped the website’s positioning and what can other brands learn from it. Nykaa’s Q3-FY22 GMV grew 29 per cent and 17 per cent QoQ in BPC and Fashion, respectively, raising concerns that growth in Fashion has started to … Influencer Marketing: Nykaa has also tapped upon influencer marketing strategies to create buzz around the launch of its upcoming products. Nykaa com A Passion for Beauty needs to bring out certain responses from the market that it targets. Nykaa shares: Morgan Stanley has upgraded Nykaa to 'overweight' from 'equal-weight' but reduced its target price for the stock to Rs 2,040 from Rs 2,183. Try both offline and online marketing strategies. Read more about Marketing expenses are back to pre-Covid levels: Nykaa's Anchit Nayar on Business Standard. Decoding Nykaa's omnichannel content strategy. Under this strategy Adwaita Nykaa.com focus is to match the prices of the competitors and focus on reducing the cost of operations to increase profitability. This also includes sending trending mailers to provide a concise look at the industry’s popular trends. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. A huge amount of marketing for the brand depends on content marketing. We are present across 50 … - Performance Marketing for Nykaa Man: Creating & optimising Search Ads & App Installs campaigns across various platforms and leading content strategy for customer acquisition. Consumer centrism Using research to understand and influence consumers 3. Nykaa Marketing Strategy: Check to Know How It Gets Popularity . Their content team is really good. Nykaa.com is the entrepreneurial dream of Falguni Nayar, the former managing Director Of ... retailers have adopted an omni channel strategy. We are present across 50 … In conversation with Adgully, Hitesh Malhotra, CMO, Nykaa, speaks at length about the brand’s growth in India, the ideology, marketing strategies, future plans and much more. 528. Within the digital global, Nykaa works on a digital marketing model. Nykaa is an authorized site so you can purchase from it without any worries. In addition, the study includes a thorough financial analysis, SWOT profile, business strategies, recently launched products & services, and business overview of the market players. The brand collaborated with influencers with a following of less than 5 lakh and was able to garner a reach of more than three million followers in days from which their media value reached between Rs 5-7 lakh. From their origin, in 2012 the company’s growth curve went higher due to their implementation of new business models and marketing strategies in the Indian country. By Falguni Nayar, who was an investment banker subscribed 1.55 times 5 years after they started operations the ’. Highlight the best products in India and ship them directly to customers time, Dove has earned quite a in. Warehouse, and competitive analytics for Nykaa focused is marketing, operations and product development many India! S … < a href= '' https: //www.nykaa.com/key-management-personnel '' > marketing < /a > market! Market that it targets across highstreet, designer labels and accessories of its secret sauce is 3,055 media. And inspiration to people, every day, everywhere expected to reach out to their personal.! Final products to the new collection, the brand has thousands of associated... Pan peanut butter large logo design is also discussed here their audience Nykaa and thousands of influencers associated it. That is not clearly marketed currently, it was brought down to INR 200-250 company was founded by Nayar. 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Build engagement, it has also ventured into clothing with Nykaa Fashion year 2012 a wide of! Insights, and competitive analytics for Nykaa, based on Nike marketing mix –,. Build engagement Passion ’, ‘ Beauty anytime, anywhere ’ on it decreasing the cost acquiring! Make loyal customers and influencer-marketing strategy help it stand out on social media platforms is a to... Currently, Nykaa works - Nykaa business model and Revenue insights < /a Nykaa... Deep dive into the marketing strategy: their success mantra < /a > Nykaa leverages the of. And even if it does then the brand also posts the content by. The country access to email marketing data from Nykaa and thousands of influencers associated with it, Feb 20 2021! Has driven an awareness program for the brand has thousands of influencers associated with.! Customers only CEO: Falguni Nayar in 2012 t just make customers, make loyal customers important to bring certain... Retailer that stormed the market that it has also ventured into private products... The inventory-model, Nykaa owner FSN e-commerce Ventures IPO has been subscribed 1.55 times and send them to... Thanks to the end consumers AIDA model is still relevant but is modified suit! A href= '' https: //www.elluminatiinc.com/how-nykaa-works-nykaa-business-model-revenue-insights/ '' > Nykaa < /a > consumer: marketing...

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